Maybe the extremely few who can afford his company's
products feel that his keen marketing sense and his sharp taste in
mechanical design improved their lives. Others—many others upon whose
relationship to computer and communications technology the Mac and Apple
products have had an impact, and that's most of us by now, regardless of which
company's hardware and software we use—might likewise believe we owe him a debt
of gratitude.
All such ideas are mistaken. All are expressions of that bourgeois
consciousness from which it is so hard to break free.
Steve Jobs was no more a hero than was Henry Ford, another
industrialist who became rich off the labor of others and is nevertheless to
this day presented, to schoolchildren and aspiring entrepreneurs alike, as one
of the Great Men of U.S. history. Ford was Great at exploiting workers. So was
Jobs. That is axiomatic: you do not become a billionaire any other way. He made
his profits off the stolen value created by the people who manufactured his
products. Most of them, at this point, are unbelievably low-paid and
super-exploited workers laboring in overseas factories for dozens of other
companies that are subcontracted to create the various component parts that go
into making an iPhone or a Mac, an iPod or iPad.
There's more to the story than this, though, more than Jobs'
extraordinary facility for reaping profits off the labor of other people. Not
only were his billions stolen money. His Great Ideas were, at worst, stolen
(check out how he "invented" the mouse)—but even when not directly
ripped off from the actual innovators, anything and everything he came up with
was not the result of some private individual aha moment, but rather arose from
collaboration with many other people. The New York Times obituary more or less
comes out and says this when it points out that his skill wasn't technical or
scientific or even mechanical or decorative; rather, he was good at recognizing
other people's good ideas, and by recognizing is meant understanding what would
make money and pushing others to do the work necessary to get the profits rolling. So okay, give him credit for what he deserves to be remembered for:
Steve Jobs was a brilliant marketer, smartest of all at self-promotion as
today's outpouring attests.
What he did not do was invent anything, or even come up with
a new idea. Rather, he built upon others' inventions and facilitated others'
ideas. Then others—tens of thousands of others—created the products to which those
inventions and ideas led. And others, millions, bought the products, from the
sales of which Jobs became a billionaire while the actual creators, the workers
who made the products, got just enough to stay alive another day.
Even if it could be shown that Jobs did actually do
something—design a particularly elegant piece of circuitry, say—the fact would
remain that he did not do it himself. Some of capitalism's greatest lies are
promulgated regarding science and technology, where we are told that the Great
Man and the Lighbulb Over the Head are responsible for every advance. It just
ain't so. Here's a succinct rejoinder from Clifford D. Conner, author of A People's History of Science:
We all know the history of science that we learned from grade school textbooks: How Galileo used his telescope to show that the earth was not the center of the universe; how Newton divined gravity from the falling apple; how Einstein unlocked the mysteries of time and space with a simple equation. This history is made up of long periods of ignorance and confusion, punctuated once an age by a brilliant thinker who puts it all together. These few tower over the ordinary mass of people, and in the traditional account, it is to them that we owe science in its entirety.This belief is wrong. A People's History of Science shows how ordinary people participate in creating science and have done so throughout history. It documents how the development of science has affected ordinary people, and how ordinary people perceived that development. It would be wrong to claim that the formulation of quantum theory or the structure of DNA can be credited directly to artisans or peasants, but if modern science is likened to a skyscraper, then those twentieth-century triumphs are the sophisticated filigrees at its pinnacle that are supported by the massive foundation created by the rest of us.
I started reading Conner's book a couple years ago but never finished it. All this to-do about the death of a billionaire makes me want to go back and finish reading it. I know just which bookshelf it's on.